Mate academy — an EdTech startup with a technological, gamified, AI-friendly LMS platform where people learn IT specialties. Try it! Our mission is to help 1 million people worldwide build their careers in IT. 🤘 Already, 4000+ graduates have landed their first IT jobs after just 4 months of training. We have successfully launched our business in Poland and Brazil and plan to expand to other countries. 

We are looking for a proactive PPC manager who is ready to join us for a full-time position and help achieve the company's main goal by driving paid traffic through Google, Quora Ads, and Bing Ads.

What Makes You a Great Fit:

• 1-year experience working with paid traffic in an advertising agency or product company as a Trainee-Junior PPC/SEM Manager;
• A basic understanding of Google Ads;
• Strong analytical skills with the ability to measure, analyze, and interpret campaign data;
• A clear grasp of key advertising metrics like CPA, CPC, CTR, CPM, CPI, CPT, CPL, etc.;
• Familiarity with optimizing campaigns for CPA, CPC, and CTR;
• Strong proficiency in Excel or Google Sheets;
• Creative problem-solving skills with a proactive approach to identifying and resolving issues;
• Upper-Intermediate level of English;
• Familiarity with GA4;
• Solid copywriting and editing abilities.

Bonus Points:

• Experience with Google Analytics 4, GTM, Bing Ads;
• Google Skillshop certifications for Google Analytics and Google Ads (Search, GDN, Video);
• Background in data analysis or in-depth research;
• Passion for social media platforms like YouTube, Facebook, Twitter, and Instagram, and a strong interest in online content and marketing trends;
• A “hustle” mentality with a desire to thrive in a fast-paced, dynamic work environment where your contributions make an impact.

What You’ll Do:

• Gain hands-on experience managing budgets across a variety of paid marketing channels, including Paid Search, Display Adv, YouTube, and more;
• Expand your expertise in paid marketing with guidance from experienced mentors;
• Create, manage, and optimize ad campaigns in platforms like Google Ads, Quora Ads, and Bing Ads;
• Utilize Google Analytics and GTM to track and report performance data;
• Analyze and report on campaign performance, developing actionable insights and recommendations for optimization;
• Monitor and maintain key performance metrics across all paid channels;
• Continuously optimize ad spend through A/B testing of creatives, targeting strategies, and more;
• Optimize user flows to improve conversion rates and overall user experience across different platforms;
• Collaborate with copywriters and designers to produce and approve creative assets for campaigns.

What you'll find when working at Mate academy:

• A mission to help 1 million people start their careers in tech
• No bureaucracy
• Freedom to make your own decisions and influence the business
• Unlimited paid vacation
• Hybrid work format (3 days per week in the office / 2 days remotely)
• A cozy office in the center of Kyiv, fully autonomous and ready for any force majeure in winter. We have our own bomb shelter
• Free English classes (twice a week)
• Performance/salary reviews every 6-12 months
• Company-paid lunches (if working in the office)
• Apple equipment for your comfortable work
• An incredible team that cares about what they do, making work an exciting adventure

Your team: You will work closely with our Marketing team and our team lead of the SEM team, Yulia Brateshko. This is a dream team — you'll see!

Recruitment process:

1. Talent acquisition screening — 45 min
2. Test assignment
3. Technical interview — 1 hour
4. Culture fit interview — 1 hour 15 min

Does this offer match your career goals? Then let's get acquainted!