Mate academy - an EdTech startup with a technological, gamified, AI-friendly LMS platform where people learn IT specialties. Try it!

🌎 Our mission is to help 1 million people worldwide build their careers in Tech.

✌️We are expanding into the international market with a new brand — a subscription-based, learn-to-code platform that emphasizes 80% practice in its approach.

As a Senior User Acquisition Manager (Meta, TikTok), you will play a pivotal role in the new product’s growth. Your primary responsibilities will include leading paid media campaigns across platforms like Meta Ads and TikTok Ads, heavily experimenting with strategies, managing the creative process, and overseeing large budgets.

This is an exciting challenge for a true professional looking to make a significant impact!

What Makes You a Great Fit:

• 3+ years of media buying/FB acquisition experience in a product company.
• Proven track record of scaling Meta ads with a budget of $250k+
• Experience with subscription-based products targeting Tier 1 markets is essential
• Familiarity with mobile apps and a web-to-app approach
• Strong analytical skills with campaign measurement, data analysis, and A/B testing expertise.
• A "builder's" mentality, comfortable creating and scaling from the ground up.
• In-depth knowledge of key advertising metrics such as CPA, CPC, CTR, CPM, CPI, CPT, CPL.
• Expertise in optimizing traffic based on CPL, CAC, LTV, ROMI/ROAS, ROI/ROR metrics.
• Experience working with creative production and product/PMM teams.
• English proficiency at an upper-intermediate level or higher.

Bonus Points:

• Practical experience with Amplitude or Tableau
• Experience working with TikTok
• Familiarity with automation tools (Revealbot, Airtable)

What You’ll Do:

• Develop a product growth strategy
• Launch campaigns on META and TikTok
• Optimize campaigns based on CAC and ROAS
• Contribute creative ideas to the production team and ensure the development of successful creatives
• Propose improvements to existing flows and suggest entirely new acquisition flows and features to enhance CAC, LTV, CR
• Analyze and monitor ad account and user flow metrics, adjusting campaigns and ad sets based on data insights
• Develop and deliver clear reports on campaign performance, including takeaways, next steps, and optimization recommendations
• Track and manage key performance metrics, including budget pacing, LTV, CAC, ROMI/ROAS, and ROI/ROR
• Collaborate with the marketing and creative teams to shape all the strategies

What you'll find when working at Mate:

• A mission to help 1M people start their careers in tech
• No bureaucracy
• Freedom to make your own decisions and influence business
• Unlimited paid vacation
• A cozy office in the center of Kyiv, completely autonomous and ready to work in any force majeure in winter. We have our bomb shelter
• Free English classes (twice a week)
• Performance/salary review every 6-12 months
• Lunches paid for by the company (if you work in an office)
• Apple equipment for your comfortable work
• An incredible team that cares about what they do makes work an exciting adventure.

Your team: You’ll work closely with our marketing team and team lead, Bohdan Moroz. This is a dream team — you’ll see!

Recruitment process:
1. Talent acquisition screen (45 min)
2. Technical interview (1 hour)
3. Test assignment
4. Culture fit interview (1 hour 15 min)

Does this opportunity align with your career goals? If so, we’d love to meet you!