We're Rist Labs — a cofounding studio building ethical, AI-powered B2C products that matter.

We partner with sharp founders and top talent to launch ventures that move fast, scale globally, and make a real impact.

We’re looking for a User Acquisition Lead to join Aligned — a subscription-based AI Coach trained on 1,000+ top books and expert insights, helping users achieve personal and professional goals faster with 24/7 coaching.

You’ll play a key role in scaling this new product across Tier 1 markets, leading paid media campaigns, testing bold strategies, managing budgets, and driving growth.

If you’re ready to launch a high-impact product with a world-class team, strong budgets, and full creative freedom — we’d love to meet you 🚀

Who we’re looking for:

• 3+ years of user acquisition experience in a product company

• Having management experience or being ready to lead a team

• Proven track record of scaling Meta ads with a budget of $1M+

• Experience with subscription-based products targeting Tier 1 markets

• Strong analytical skills with campaign measurement, data analysis, and A/B testing expertise

• Builder mindset; comfortable scaling from scratch

• Expertise in optimizing traffic based on CPL, CAC, LTV, ROAS, ROI metrics.

• Experience in optimizing creatives at the campaign setup level and using creative factory insights to drive scalable marketing performance

• Proven track record in scaling user acquisition for new products from 0 to 1, from idea validation to scalable growth

• English - upper-intermediate level or higher

Bonus Points:

• Practical experience with Amplitude or Looker

• Experience with Tiktok, ASA, and Google

• Familiarity with automation tools (Revealbot, Airtable, n8n)

You’ll be working on:

Probation period: hands-on scope

• Conduct a full audit of the acquisition setup and deliver a action plan

• Launch and manage campaigns across Meta

• Optimize campaigns based on CAC and ROAS targets

• Contribute ideas and support production of high-performing creatives

• Improve existing UA flows and run new growth experiments

• Monitor ad account, adjusting campaigns based on insights

• Prepare performance reports, next steps, and recommendations

• Track core metrics including budget pacing, CAC, LTV, ROAS, and ROI

• Collaborate with marketing and creative teams

After probation period: Lead scope

• Own product growth strategy and align it with business goals

• Lead, mentor and grow a user acquisition team

• Build scalable growth processes and experimentation frameworks

• Set and manage OKRs and performance planning cycles

• Drive cross-functional alignment with product, marketing, and analytics

• Own budget allocation and scaling roadmap

• Identify new channels, markets, and growth opportunities

Your manager: You’ll report directly to Bohdan Kit, CEO of Aligned. Bohdan is the product leader who personally built solutions for over 100 million users and generated nine-figure revenues on platforms like Amazon and WordPress. He actively shares his expertise and gives you full freedom to act

What we offer:

• Office/hybrid work format. Our Kyiv office is a hub for teams of all products

• Freedom to build. No micromanagement. No politics. No fluff

• Top-tier team. You’ll work with proven operators, product thinkers, and creatives

• Not one path. Yours. We support all kinds of growth: leadership, depth, and breadth, allowing you to choose how far and where to go

• Paid vacation + sick leave

Perks

• We benchmark salaries globally. We want you to feel valued, and paid like it

• English courses

• Apple gear, because we don’t believe in slow laptops or slow ambition

• Company-paid lunches (because hungry brains don’t build great stuff)

Recruitment process:

• Interview with recruiter (Google Meet) - 45 min

• Technical interview - 1,5 hours + Culture-fit interview - 1.5 hours - all in 1 day!