Senior Product Marketing Manager
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Mate academy - an EdTech startup with a technological, gamified, AI-powered LMS platform where people learn IT specialties.
🤘Already, 6000+ graduates have landed their first IT jobs in just 4 months of training.
🌎 Successfully launched our business in Poland and Brazil and have plans to expand to other countries.
We're looking for a Senior Product Marketing Manager who will own acquisition growth across UA, PL, and BR markets — converting traffic into enrolled students and leading the team that makes it happen.
Your qualities and skills that will be valued:
Conversion Rate Optimisation based on data insights: you identify what's breaking the funnel and run structured experiments to fix it.
A/B testing: you know how to set up, run, and read tests — not just launch them.
Cross-functional collaboration: you've worked in teams that included developers and designers and kept delivery moving across all of them.
You understand how to scale B2C paid marketing channels and have worked in close collaboration with User Acquisition Managers.
Data fluency: you build and read dashboards in Looker, GA4, or Amplitude; week-over-week analysis and hypothesis-driven decisions are your baseline.
3+ years in product marketing, growth marketing, or a hands-on acquisition role.
English Upper-Intermediate or higher.
Your additional advantages:
Background in EdTech.
Direct experience running paid acquisition on Google or Meta.
You've built landing pages or funnels using AI tools — Lovable, Replit, or similar.
Experience in a sales-led-growth environment.
Your responsibilities will include:
Leading the Acquisition team — 3 developers and 1 designer — setting priorities and ensuring their output consistently delivers against business goals.
Owning conversion rates across the full acquisition funnel per market (UA/PL/BR).
Running weekly CvR and performance analysis and turning it into a prioritised experiment backlog.
Building and iterating landing pages and funnels, including with AI tools.
Coordinating cross-team delivery across marketing, sales, and admission.
Reporting acquisition performance and growth priorities directly to the CEO.
We offer:
Your voice matters — you won't just follow a plan, you'll help make it.
A no-bullshit culture with 0% bureaucracy.
A team that shares knowledge and isn't afraid to make mistakes.
The top EdTech product in Ukraine.
Competitive salary, regular reviews, Gig contract collaboration.
Paid sick leave & 22 working days annual vacation.
Self-development days for continuous learning.
Personal crisis leave, arranged individually.
Financial assistance in a medical emergency or if your home was damaged due to war.
English courses and learning budget.
Apple equipment.
Pet-friendly office in central Kyiv with shelter.
Company-paid lunches.
Relocation bonus.
Recruitment process:
Interview with a recruiter.
Test assignment.
Technical interview with the hiring manager.
Final interview with the CEO.
Reference check (3 references from previous managers).
Job Offer.
- Department
- Marketing
- Employment type
- Full-time
