Product Marketing Manager (R&D APP)
We're Rist Labs, a cofounding studio building ethical, AI-powered B2C products that matter. We partner with sharp founders and top talent to launch ventures that move fast, scale globally, and make a real impact.
We're looking for a full-time Product Marketing Manager to join our R&D-driven intimacy-wellness product and build this function from scratch.
You'll own our acquisition funnels: auditing what's working, identifying drop-off points, and turning insights into hypotheses to drive quiz-to-purchase conversion.
As an R&D product, we're constantly exploring new opportunities based on market trends, customer needs, and data. That means you won’t just improve funnels, you’ll shape where the product grows next.
Your qualities and skills that will be valued:
2+ years as a Product Marketing Manager on a B2C product.
Hands-on experience building and optimizing web funnels (quizzes, landing pages).
Strong research mindset, able to turn insight into testable hypotheses.
Strong analytical skills, comfortable working with amplitude.
An autonomous and comfortable building process where none exists yet.
You'd rather build something from zero than optimize someone else's system.
B2+ English.
Your additional advantages:
Experience with product or UX design, especially quizzes and paywalls.
Understanding of creative marketing, what makes a hook or concept work.
Experience scaling a product or funnel from 0 to 1.
Your responsibilities will include:
Auditing our funnels, finding drop-off points, and proposing changes.
Owning a quiz-to-purchase conversion, with a clear first-month improvement goal.
Aligning funnels to creative concepts, together with the Creative Marketing team.
Growing upsell rate through new hypotheses and iterations.
Researching user pains and audience trends with Creative Marketing.
Digging into analytics to understand drop-offs and improve quiz completion.
Building and testing changes yourself in our funnel builder.
Handling small paywall design tweaks as needed.
Setting up the Product Marketing function itself: process and workflows, and later mentoring junior PMMs as we scale.
What we offer:
Office/hybrid work format. Our Kyiv office is a hub for teams of all products.
Freedom to build. No micromanagement. No politics. No fluff.
Top-tier team. You'll work with proven operators, product thinkers, and creatives.
Not one path. Yours. We support all kinds of growth: leadership, depth, and breadth, allowing you to choose how far and where to go.
Paid vacation + sick leave.
Perks:
We benchmark salaries globally. We want you to feel valued, and paid like it.
English courses.
Apple gear, because we don't believe in slow laptops or slow ambition.
Company-paid lunches (because hungry brains don't build great stuff).
Recruitment process:
Meet with recruiter - 45 min.
Test Task
HM interview - 1 hour.
Culture-fit interview - 1.5 hours.
Offer
- Department
- Rist Labs
- Locations
- Kyiv
- Remote status
- Hybrid
rist labs
We are a cofounding studio that turns bold ideas into ethical, AI-powered B2C ventures. You build the product — we handle the rest. We've launched 4 real-world EdTech and personal growth products across Tier-1, LatAm, Europe, and Ukraine.
What we’ve co-built
- Mate academy — helped 5,000+ people break into tech
- Aligned — AI-powered personal coach
- Noot — AI health companion
- Kodree — 80% practice-based skills platform
